Privacy Policy

The Honor Union operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). The Honor Union is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Sensitive Personal Information

Some of the information above, such as payment card or financial account details, may be considered "sensitive personal information" under certain state privacy laws. We collect and use such information only as necessary to provide the Services, process your transactions, prevent fraud, and comply with law. We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you, and we do not use it for targeted advertising. We do not knowingly collect or process sensitive personal information for any purpose that requires an affirmative opt-in unless we have obtained your consent.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. To provide you with the Services, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences and items you are interested in, send notifications related to your account, process purchases, returns, exchanges or other transactions, create, maintain and manage your account, arrange for shipping, facilitate returns and exchanges, enable you to post reviews, and create a customized shopping experience such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
  • Marketing and Advertising. To send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity on the Services. See "Your Privacy Choices" below for how to opt out of targeted advertising and the sharing/sale of your personal information.
  • Security and Fraud Prevention. To authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services. If you register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else.
  • Communicating with You. To provide customer support, be responsive to you, provide effective services, and maintain our business relationship with you.
  • Legal Reasons. To comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors, and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you for targeted advertising or to opt out of the "sale" or "sharing" of your personal information, as described in "Your Privacy Choices" below.
  • When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy; to comply with applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests); to enforce any applicable terms of service or policies; and to protect or defend the Services, our rights, and the rights of our users or others.

Cookies and Tracking Technologies

We and our service and advertising partners use cookies, pixels (including the Meta pixel and Google tags), software development kits, web beacons, and similar technologies to operate and secure the Services, remember your preferences, measure and analyze usage and performance, and deliver and measure advertising, including personalized and cross-context behavioral advertising.

You can manage cookies through your browser settings and, where available, through the cookie-preference tool on the Services. You can also opt out of certain interest-based advertising through industry tools such as the Digital Advertising Alliance (optout.aboutads.info) and the Network Advertising Initiative (optout.networkadvertising.org). Some browsers offer a "Do Not Track" signal; because there is no common standard for responding to these signals, we handle them as described in "Your Privacy Choices" (including our treatment of Global Privacy Control signals). Blocking some cookies may affect your experience and the availability of certain features.

Your Privacy Choices; Opt Out of Sale, Sharing, and Targeted Advertising

We use cookies and similar technologies for advertising, including to show you personalized ads on other websites and platforms. Under certain state privacy laws, this activity may be considered a "sale" of personal information or "sharing"/processing of personal information for "targeted advertising" or "cross-context behavioral advertising." We do not sell or share personal information in exchange for money, but the use of advertising technologies described above may constitute a "sale" or "share" under those laws.

You have the right to opt out of the sale or sharing of your personal information and of the processing of your personal information for targeted advertising. To exercise these rights, you may:

  • Use our "Your Privacy Choices" / "Do Not Sell or Share My Personal Information" mechanism: https://www.shopify.com/nl/legal/privacy/consumers;
  • Adjust your cookie preferences using the tool on the Services, where available; and
  • Contact us using the details in the "Contact" section below.

Global Privacy Control (GPC). Where required by applicable law, we treat a recognized opt-out preference signal, such as the Global Privacy Control (globalprivacycontrol.org), that we detect from your browser or device as a valid request to opt out of the sale or sharing of, and processing for targeted advertising of, personal information associated with that browser or device. Because such signals are tied to a specific browser or device, you may need to apply them on each browser or device you use.

We will not discriminate against you for exercising any of these rights.

Text Messaging (SMS) Privacy

If you enroll in our SMS/text messaging program, the mobile phone number you provide and your consent to receive text messages will be used only to send the messages you have opted into (such as order updates, subscription reminders, and, where you have opted in, marketing) and to operate and support the program. We do not sell your mobile phone number, and we do not share your mobile opt-in information or SMS consent with any third party for that third party's own marketing or promotional purposes. We may share your mobile number with service providers (such as our messaging platform and carriers) solely to deliver the messages and support the program on our behalf. You may opt out of text messages at any time by replying STOP; message and data rates may apply. See our Terms of Service for additional SMS terms.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information through the Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in their jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) the personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you.
  • Right to Delete. You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Right to Opt Out of Sale/Sharing/Targeted Advertising. As described in "Your Privacy Choices" above.
  • Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders you have made. You may opt out of marketing text messages by replying STOP.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

State-Specific Privacy Rights

California. California residents have the rights described above, including the right to know, delete, correct, and opt out of the sale or sharing of personal information, and the right to limit certain uses of sensitive personal information. We will not discriminate or retaliate against you for exercising these rights. California's "Shine the Light" law permits California residents to request certain information about our disclosure of personal information to third parties for their own direct-marketing purposes; to make such a request, contact us using the details below.

Texas. Texas residents have rights under the Texas Data Privacy and Security Act, including the right to confirm whether we process your personal data, to access, correct, and delete it, to obtain a portable copy, and to opt out of the processing of personal data for targeted advertising, the sale of personal data, and certain profiling. You may exercise the opt-out through "Your Privacy Choices" above or by contacting us.

Utah. Utah residents have rights under the Utah Consumer Privacy Act, including the right to confirm whether we process your personal data, to access and delete it, to obtain a portable copy, and to opt out of the processing of personal data for targeted advertising and the sale of personal data. You may exercise the opt-out through "Your Privacy Choices" above or by contacting us using the details below.

Virginia, Colorado, Connecticut, and other states. Residents of states with comprehensive privacy laws generally have rights to access, correct, delete, and obtain a portable copy of their personal data, and to opt out of targeted advertising, the sale of personal data, and certain profiling. You may exercise these rights as described above.

Appeals. If we decline to take action on your request, you may appeal our decision by contacting us using the details below within a reasonable time. If your appeal is denied, you may contact your state Attorney General to submit a complaint.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or to lodge your complaint with your local data protection authority or state Attorney General.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at hello@thehonorunion.com or call us at +1 626 340 0904.

DBA: The Honor Union
Asaii Group Inc
Business address: 2023 Mountain View Ln
Logan, Utah 84341
United States
hello@thehonorunion.com